Audience: Who am I making this for? Am I trying to make something that my audience feels more comfortable with, or something that feels more innovative and new?
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| Some audiences are inherently hard to please and have to be won over. Like hipsters, unless you're Wes Anderson. | 
Format:  How will the audience experience this image/character/environment/etc.?  Does the format affect the scope of what I can communicate? 
Purpose: What needs does this painting/character/environment need to fill?  Are there special or arbitrary parameters from the publisher/art director/marketing/writers/technicians/etc. that need to be included? 
Story (technically an extension of purpose): What role does this character/environment/etc. play in the property?  What emotional chord do I want to strike with the viewer?  Are there additional story/moodsetting things I could layer into the piece without distracting from the primary purpose/story?
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| Jack Sparrow's costume design is great---an iconic "first read," with lots of suggested history in the details, yet all of it supports his personality and the core idea of his character. | 
Let me reiterate what I said earlier but add something:  If you can't answer all of the above questions, DON'T START PAINTING UNTIL YOU CAN.  In fact, if you can't answer them in a way that makes you feel inspired about your illustration or whatever you're working on, I'd recommend that you either do some brainstorming or start over with a drawing that inspires some of these things!


 













































